Forecasts
| Mar 1, 2024
Source: Insider Intelligence | eMarketer
On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst Ross Benes.
Audio
| Mar 14, 2024
The popularity of livestreaming ecommerce is spreading to other parts of the world besides China. But not every market has embraced this new retail format to the same degree.
Report
| Jul 14, 2023
Consumer packaged goods (CPG) brands have attempted to break into D2C ecommerce in recent years, to varying degrees of success. How can they avoid unprofitable strategies and develop a viable D2C ecommerce channel?
Report
| Jun 5, 2023
Chart
| Nov 29, 2023
Source: Insider Intelligence | eMarketer; Livepanel
Chart
| Nov 29, 2023
Source: Insider Intelligence | eMarketer; Livepanel
Chart
| Sep 27, 2023
Source: Deloitte; American Marketing Association (AMA); Duke University's Fuqua School of Business
Chart
| Sep 13, 2023
Source: Morning Consult; Canva
That’s because the number of jobs not requiring advanced degrees is rising, and they’re seriously averse to taking on more debt. Gen Z’s drive to succeed: The other reason behind this shift will surprise anyone who believes this generation shies away from hard work—they have big financial goals.
Article
| Apr 15, 2024
That stems from its 180-degree turn away from its dimly lit stores featuring shirtless male greeters to an inclusive lifestyle brand offering restrained styles that suit a variety of occasions and age groups.
Article
| Mar 6, 2024
This degree of success will mean limited topline CTV user growth going forward. Click here to view our full forecast for US CTV users. Almost everyone in the US lives in a CTV household. As recently as 2018, the vast majority of US households had both a CTV device and a traditional pay TV subscription (cable, satellite, or telecom).
Article
| Apr 15, 2024
Chart
| Aug 30, 2023
Source: Atlantico
Not your grandfather’s engineering degree: Dartmouth dean Alexis Abramson says tech education needs to be more holistic to solve real human problems. And students are increasingly heeding the message.
Article
| Jul 11, 2022
Despite relatively low levels of adoption, social commerce features multiply: Meta-owned platforms lead the way when it comes to social commerce features, but TikTok, Pinterest, and others are working hard to catch up.
Article
| Dec 28, 2021
TikTok and Amazon join the ranks of Google (and to a lesser degree Microsoft) as places where consumers start their searches. Meanwhile, audience-based targeting is becoming a more privacy-compliant way to reach consumers. And of course, generative AI will change search as we know it, though no one can be sure of how—yet.
Article
| Jun 12, 2023
As of last month, 54% of US adults were not familiar with ChatGPT at all, according to YouGov. Familiarity increased with education level, with 67% of those with a postgraduate degree having some knowledge about the conversational AI product.
Article
| Feb 9, 2023
And then three, the surface of the sun is 10,000 degrees Fahrenheit or five and a half thousand degrees Celsius. Also known, it's too hot. Impressed yet? Okay, fine. Minda Smiley:. Yes, that was a lot. [inaudible 00:03:25]. Marcus Johnson:. That didn't feel very genuine, Minda, but I appreciate the effort. Minda Smiley:. I think I've heard the eight minute one. Marcus Johnson:. Oh, come on.
Audio
| Feb 15, 2024
Major bank executives are now more united in predicting a recession next year, but the degree is uncertain.
Article
| Dec 8, 2022
Findings from PYMNTS show a gap in businesses’ and consumers’ degree of trust in business technology. Greater transparency in how data is handled will establish the trust necessary for wider adoption of open banking.
Article
| Jan 11, 2022
A campaign spot on the Sphere is pricey, but the 360-degree billboard also tends to go viral on social media, meaning campaigns that happen in Vegas won’t stay in Vegas. Source: Target on Instagram. Out of this world: MoonPie made a series of OOH ads specifically targeting extraterrestrials in various alien hotspots across the US.
Article
| Jan 18, 2024
Find out how a data lake can serve as the bedrock for empowering data-driven experiences with customers, as well as generating revenue and cost-reduction opportunities
Video
| Dec 1, 2021
Overstated or not, the Adalytics reports and industry reactions reveal two things: Advertisers are not thrilled about a forced reliance on Google, and there’s a high degree of nervousness about low-quality ad placements.
Article
| Dec 21, 2023
The last time this many respondents said they were tightening standards to that degree for such a prolonged period of time was 2008–2009. Consumers are still positioned to weather that tightening—for now. Credit scores skyrocketed during and after the height of the pandemic. In January 2020, the average VantageScore credit score was 684; in September 2023, it hit 701.
Report
| Dec 5, 2023
That’s up from 5.7% last year, boosted to some degree by key media properties like the Summer Olympics. The rate of annual growth will rank Canada in the middle of the countries we forecast, and it will trail the US by a couple of percentage points.
Report
| Apr 25, 2024
In-store display and video—branded display cases and digital screens located throughout the store—are another area of expenditure, but to a smaller degree. Video formats are increasing their share of retail media spend. Ideal for capturing shoppers’ attention while browsing, advertisers are increasingly committing resources to this form of display.
Report
| Jan 17, 2024